Instagram story highlights are a great way to highlight and showcase more of your business and brand on social media. Your highlights are front-and-center on your Instagram profile, so they’re ideally positioned for your customers and new visitors on your page.
Like all of the other components of your social media strategy, stories and highlights should be factored in. They are important and can hold a lot of power for you.
So what is an Instagram story highlight?
As you know your normal instagram story will disappear after 24 hours.
Yep, gone!
However, an Instagram story highlight is *permanently* saved to your profile. You may have noticed them on other business pages that you follow. They are located right underneath your bio and perfectly positioned as an additional ‘selling’ feature.
Highlights are a creative way to express yourself, show off your products, drive traffic, or market your business! It’s a great way to connect with your customers or provide new potential customers with an insight as to who you really are.
Some examples are what you could name and showcasre through your Instagram story highlights are:
- New Arrivals
- Sales
- Behind the Scenes; Meet our team
- Products; Clothing, Shoes, Accessories, etc
- Customer Feedback; customers sharing your products
- Client work; showcasing your work
- Testimonials; what your customers have to say about you
- Tips; helping your customers
- Media; TV, Print, Influences
How to create an Instagram Story Highlight?
Instagram stories are super easy to set up. Simply follow these easy steps and your away.
- Go to your profile and tap Story Highights below your username and bio.
- Tap +
- Tap to select the story or stories you want to add to highlights, then tap Next.
- Choose a cover photo and enter a story name for your highlight, then tap Add (iPhone) or Done(Android). You can add more photos or videos to your highlight at any time by tapping Edit Highlight.
So what’s next?
This opens up a whole new world of opprotunities, but the next logical step in taking your Instagram story highlights to the next level involves customising them to your brand. Either by a graphic or a pop of brand colour; make them stand out to grab your audiences attention.
Need help with you Custom Instagram Highlights?
We offer 6 custom highlight covers; designed, on-brand and uploaded for you from just $89.00. To purchase your custom Instagram story highlights, contact us today at kristy@justsocialmedia.com.au